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AXA Equitable Names Ori Ben-Yishai Head of Business Line Marketing

Media Contacts:

Discretion Winter
(212) 314-2968

July 29, 2013

NEW YORK ─ AXA Equitable Life Insurance Company, the primary U.S. subsidiary of the global AXA Group, announces today that Ori Ben-Yishai has been named managing director and head of Business Line Marketing, serving all lines of business, including Retirement Savings, Financial Protection and Wealth Management.

As a member of executive management and the Marketing & Communications leadership team, Ben-Yishai will work with businesses and the Insight & Analytics, Brand & Customer Experience, Digital & Multichannel and Corporate Communications teams to lead the development and implementation of customer-focused marketing programs across products lines and distribution channels.

“Delivering world-class, customer-centric marketing strategies and programs informs and accelerates the execution of business objectives that drive sustainable growth,” said   Amy Radin, chief marketing officer of AXA Equitable. “Ori is highly regarded for his strategic insight and his ability to drive results. His experience and expertise will allow us to build on AXA Equitable’s growth trajectory and expansion into current and new markets and customer segments.”

Most recently, Ben-Yishai served as chief operating officer of the company’s Employer Sponsored Division, a market-leading provider of retirement products to K-12 educators and government employees, with responsibility for marketing, product development, business strategy, sales operations and financial performance. He led a number of growth programs for that division, including the effort to expand sales through new distribution partnerships and introduction of new features and services to its product portfolio.

Ben-Yishai joined AXA Equitable in 2007 as vice president of the Strategic Initiatives Group. Prior to that, he was an engagement manager at McKinsey & Co., leading client teams across marketing, strategy and operations. 

He holds an MBA in marketing and finance from Columbia University and an LL.B. from the Hebrew University of Jerusalem.  

Ben-Yishai also serves as a David Rockefeller Fellow at The Partnership for New York City, a program designed to enable a new generation of private sector leaders to deepen their understanding of the public needs of New York City, and to take an active role in shaping its future.

About AXA Equitable

In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation’s premier providers of life insurance, annuity, and financial products and services. The company’s products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management, with 102 million clients in 57 countries as of December 31, 2012. “AXA Group” refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. Find AXA Equitable on Facebook and Twitter. For more information, visit

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