January 16, 2013
NEW YORK ─ AXA Equitable Life Insurance Company announces today that Beth Pasciucco joins the organization as managing director and head of Brand Management and Customer Experience.
Pasciucco, a financial services industry marketing veteran, will lead brand strategy, customer experience, advertising and marketing communications. She also becomes a member of AXA Equitable’s executive management group and the Marketing and Communications leadership team.
The appointment reflects AXA Equitable’s continued commitment to marketing and communications as critical engines of growth, brand awareness, and customer centricity.
“Beth will play a pivotal role as we continue defining our brand strategy and customer experience as these are key elements behind the company’s strategic goals,” said Amy Radin, chief marketing officer of AXA Equitable. “She brings a wealth of branding and marketing experience to AXA Equitable as well as many distinguished years of service helping financial services companies grow.”
Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing officer, Global Wealth Management Group at Morgan Stanley, and was a member of their Operating Committee. She was also managing director, director of marketing for the Institutional Retirement business at Putnam Investments, and was subsequently named Worldwide Partner and the director of global marketing for Mercer Outsourcing. Beth held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing retail promotion to individual investors. Her career began on the ad agency side of the business at Arnold Worldwide and predecessor firms, managing financial and retail clients.
Pasciucco holds a B.A. in English from the College of the Holy Cross in Massachusetts and is a member of the Board of Trustees for Next Step Foundation, Cambridge, MA.
About AXA Equitable
In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation’s premier providers of life insurance, annuity, and financial products and services. The company’s products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC. Find AXA Equitable on Facebook and Twitter or visit the company’s multi-media newsroom The Source @ AXA Equitable.
AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. “AXA Group” refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com.