Brian Winikoff

Brian Winikoff is Senior Executive Director and Head of Life, Retirement and Wealth Management for AXA US and a member of AXA Equitable Holdings’ management committee.

Mr. Winikoff is a seasoned leader with more than 20 years of experience in the financial services industry. As Head of Life, Retirement, and Wealth Management, he is responsible for AXA US’s Group Retirement, Individual Retirement, Life Insurance and Employee Benefits businesses as well AXA Advisors, a network of more than 4,700 financial professionals. He sets the strategic direction for these organizations, and oversees business execution and P&L management.

Prior to joining AXA US in 2016, he served as President and CEO of Crump Life Insurance Services, the leading independent distributor of life insurance and related products in the United States. Previously, he served in multiple roles at Crump from 2002 to 2008, including as Chief Financial Officer and Vice President, Investor Relations and Corporate Finance.

Earlier in his career, Mr. Winikoff served in a variety of senior management positons at Hughes Electronics and Loudcloud, Inc., after beginning his career as an investment banker with Salomon Brothers, Inc.

Since 2017, he has been a LL Global board member, providing oversight and guidance to LIMRA and LOMA.

Mr. Winikoff is a graduate of Brown University where he earned a bachelor’s degree in Mathematical Economics.

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