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Promoting Life Insurance Awareness

Promoting Life Insurance Awareness



Each September, the Life Happens organization coordinates this industry wide campaign: Life Insurance Awareness Month (LIAM). AXA Equitable is a proud sponsor. This year, actress, model and mom Brooke Shields is the spokesperson. Brooke will raise awareness through traditional and social media public service announcements. As a mom of two teen girls, she’s fiercely protective of them and their future. And her message rings true: “Protecting my family financially means everything to me. That’s why I have life insurance, and you should, too.” Plus, she lets everyone know that it’s something that most people can afford.


AXA Equitable and MONY Life Insurance Company of America are dedicated to providing you with the life insurance resources you need -- now and throughout the year.

  • Do your clients know how much life insurance they need? Share this life insurance calculator to get a quick estimate. It's only 3 simple questions!
  • With people living longer than ever before, it's no wonder that many of your clients want to plan for the possibility of long-term care expenses. Adding the Long-Term Care ServicesSM Rider to one of our single permanent life products can give clients flexibility to use the benefits as needed: for long-term care expenses, for retirement income or to pass along wealth.
 

Life Happens is now accepting entries for the 2020 Real Life Stories Client Service Recognition Program. This annual program highlights compelling stories of the role insurance has played in helping families and businesses in times of great financial need, and the agents or advisors who have helped them.

Four Real Life Stories entries will be selected that best illustrate how insurance, along with the assistance of an insurance professional or licensed team member, helped clients get through difficult financial times. The winning stories, determined by an independent judging panel, will be featured through Life Happens' national consumer educational awareness campaigns.

By winning this recognition, industry professionals will have the opportunity to share their best client success story on a national level and leverage the use of the professionally produced promotional materials that Life Happens will create. To enter, advisors must submit an application form by 1PM EST on November 1, 2019. The application can be found at Life Happens: Real Life Stories.

View the Real Life Story of the Horsley family.

Watch this video to see how life insurance helped protect the Horsley family’s financial future. There are thousands of stories each year where an advisor has made all the difference.

The Long-Term Care ServicesSM Rider (LTCSR) does have restrictions and limitations, be sure to review the product specifications for further details. Clients must qualify separately for the LTCSR, a client may qualify for the insurance but not the rider.

IU-2676816 (08/2019)

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